When it comes to social media, one of the most common aims for any business is to grow their audience. A larger audience means more eyes on your product or service, as well as more engagement and discussion on your posts. A *huge* part of any business is their community – after all, without them, you would have no one to sell to! Your followers interact with you, give you feedback and most importantly, generate interest in your business.
We all want to know the best ways to grow our audience and when it comes to this, there are definitely better tactics than others. Your audience is there because they are your target market, not simply making up numbers. There’s no use having a lot of followers who don’t interact with you or who aren’t interested! Today, we want to share our top 5 tactics for growing your followers.
1. Post consistently
It’s going to be very difficult to grow your followers if you are only posting here and there or disappearing from your socials for long periods of time. Get into a regular rhythm with posting on social media and your audience will see that you are active, drawing more eyes to your profile. Try using a scheduling tool if you have trouble posting consistently so you always have something prepared!
2. Facebook Ads
Let’s face it, we’ve all noticed that growing a Facebook following organically has become more and more difficult over the years. Enter Facebook Ads. Facebook Ads allow you to specifically target those in your demographic and target market, narrowing down exactly who your product or service is designed for. They allow you to reach those who otherwise may never have come across your business and when done well, can reach a *huge* number of potential customers. Here at SBJ Studios, we obsess over all things Facebook Ads and are extremely passionate about helping businesses reach their goals!
3. Quality content
Social media (particularly Instagram) is a visual platform, so having good quality imagery and content is extremely important. Whether you are selling a product or service, high-quality content gives the impression that what you are offering IS of high quality. Similarly, if your captions are educational and offer value to your audience, it’s more likely to draw followers to your profile.
We talk about them time and time again, but hashtags play a key role in growing your followers. They help your content’s reach and work to show your posts to more than just those who are already following you, opening up your profile to a wider audience who are within your target market. We love talking all things hashtags and have a super handy post already prepared for you, if you would like to dive even deeper into the nitty-gritty of hashtags. Check it out here.
5. Hold a giveaway
Who doesn’t love the opportunity to win something for free? Hosting a giveaway is a really great way to grow your followers and get your business seen by more eyes. Inviting your followers to tag a friend to enter will help to reach new people and encourage them to enter as well (make sure one of the conditions of entry is to follow your social pages!). Have fun with your giveaway, while also reaching those who may not have heard of your business before.