Oh yes, we blog

Using Hashtags to Turn Your Followers into Customers

3 mistakes I’ve made as a young entrepreneur

If you’re an OG follower of SBJ’s… you’ll know this business was born when I was just 19. At the time, it was just me; fresh outta’ highschool with literally zero experience in any agency setting (having only worked in hospitality…
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How To Use Facebook Groups To Grow Your Community And Business

Facebook groups have come a long way in the last few years, especially in terms of business marketing. We often think of Facebook groups as a way to connect with others that share the same interests as us, but they are also a fantastic way to…
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5 Tips to Elevate Your Social Media When Your Engagement Has Dropped

Social media can be tricky to navigate and it seems like just when you think you’ve cracked the code, your engagement takes a dive and you’re back to square one. While it’s true that there’s no magical formula when it comes to social…
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How To Use IGTV For Your Business

IGTV can still feel daunting for a lot of businesses, but it can be such a powerful tool when used in the right way. Whether you are showcasing a new launch, filming a DIY or showing the behind the scenes of your brand, IGTV gives you so much…
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Your Handy Guide To Facebook Analytics

When it comes to Facebook, your analytics can be an incredible resource for understanding how your business is performing and whether your social media strategy is working. It’s a great way to take your business to the next level and also…
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How To Create The Perfect Flatlay

A few years ago, flatlays *completely* took over social media – it was almost impossible to log in without seeing one. Flatlays are highly engaging social media content and can really take your socials to the next level. They are a great way…
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5 Tactics To Grow Your Audience

When it comes to social media, one of the most common aims for any business is to grow their audience. A larger audience means more eyes on your product or service, as well as more engagement and discussion on your posts. A *huge* part of any…
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How To Find Hashtags and Use Them Effectively

If there’s one thing we can all agree on, it’s that hashtags can be confusing. How many should you use? Where should you put them? What ones are the best for your business? If you’ve asked yourself these questions and more, you are not…
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The Importance of Staying Present Online Amidst COVID-19

The world as we know it has changed and it is continuing to change every day. While we are all doing our best to keep up with these changes, the reality is that a lot of businesses are looking very different to how they once were. Whether you…
Social Media Management

How To Write A Killer Caption

How many times have you sat looking at your screen with no idea what to say? Writing social media captions is a lot harder than it seems! And writer’s block seems to hit you at the most inconvenient times. While social media (particularly…

Building a personal brand on social media

Building your personal brand on social media is extremely important – it allows you to craft a persona that reflects both your personal values and professional skills. The content you create and upload, the tone of voice you use and how you…

Sustainable marketing in 2020: Why purchasing from sustainable brands is important to consumers

Sustainability. It’s not just a buzzword anymore. It’s a movement and a fundamental shift in consumer behaviour. It’s a style of communication between brands and buyers that is lead with the heart rather than discounts and special offers.…
How and Why to Work with Micro-influencers
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How and Why to Work with Micro-influencers

A few years ago, influencer marketing exploded onto the scene and suddenly it seemed like every brand was having their products promoted by those with large social media followings. Fast forward a few years and brands started to realise…
Social Media Blog
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How to Be Authentic on Instagram

“Authenticity” seems to be the buzz-word of 2019. The experts will tell you that maintaining authenticity on social media is crucial to growing your audience, selling your products and fostering a loyal community. And… They’re right. But…
Influencer Marketing, and where it's headed in 2019.
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Influencer Marketing, and where it's headed in 2019.

It’s no secret that influencer marketing within the ecommerce space can be game changing when it comes to increasing your brand awareness and conversion rate. But if there’s one thing I’ve learnt as a social media marketer, it’s that…
Why Your Facebook Ads Aren't Converting
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Why Your Facebook Ads Aren't Converting

Facebook Ads up-and-running? Check. Targeted AF audience? Check. Decent ads budget? Check check #CHECK. Buuuuut still? Crickets. Tumbleweeds. Zilch conversions. Followed by the ol’… “Facebook Ads don’t work for my business”…

Why your Scarcity Mindset is Stagnating your Growth

As females, we are unknowingly taught from a young age to compare ourselves against each other in [quite literally] every way. From our bodies, to how “fun” we are, to who has a nicer husband/partner, … right down to our intellectual…
How to Increase your followers with User Generated Content
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How to Increase your followers with User Generated Content

If social media had a King, it would be User Generated Content (UGC). Its one of the most powerful social media tools we have available to us… and the best part? We can ALL get it for FREE. Today I’m going to take you through what…
A One-Step Strategy to Building Your Online Tribe
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A One-Step Strategy to Building Your Online Tribe

While I don’t have hundreds of thousands of followers [yet], my online “tribe” is growing strong and steady organically each day. YAY! And being a social media strategist, that’s not by accident – ha! When I launched…
Using Hashtags to Turn Your Followers into Customers
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Using Hashtags to Turn Your Followers into Customers

I wasn’t lying when I said we’re getting back to the basics... We ALL know that #hashtags increase the reach of our social media posts and more-often-than-not the engagement. But are your hashtags attracting the right kind of attention? Popular…
How to Use Digital Story Telling to Double Your Engagement
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How to Use Digital Story Telling to Double Your Engagement

Digital Story Telling So um… what is it? Everyone says it’s important… but what actually is it? I remember the first time I heard the term “Digital Story Telling” – it sounded amazing… but I had no clue how…
4 Crucial Steps to Grow Your Instagram
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4 Crucial Steps to Grow Your Instagram

Diving into the world of Instagram after starting a business can feel extremely overwhelming – especially when you haven’t got the slightest clue where to start. These 4 steps are CRUCIAL when it comes to using social media to it’s…

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