Building your personal brand on social media is extremely important – it allows you to craft a persona that reflects both your personal values and professional skills. The content you create and upload, the tone of voice you use and how you interact with your followers, all combine to form your personal brand.

The benefits of building your personal brand on social media cannot be denied. Our personal brand is a *huge* part of what we do here at SBJ Studios and we are always continuing to build it. However, it can be tricky to navigate. How personal is too personal? When it comes to sharing certain elements of your life, where should you draw the line?

Having a powerful personal brand can not only elevate your social media, but your business as a whole. It can help to bring in a steady stream of clients, lead to greater opportunities, and position you as a leader or the go-to person in your industry. Decide what you want to be known for and who you want to influence. Keeping your social profiles consistent over all platforms is an important part of who you are as a brand. You want your audience to be able to recognise you straight away.

Showing up consistently and sharing who you are as a person also forms part of your personal brand. People want to know who you are and who is behind the business! Sharing a raw and real behind the scenes look builds integrity, trust and authenticity. But how far do you take this? It can certainly be difficult to find the balance!

It’s important to share the good times and the bad times – humanising your brand is *incredibly* essential. Your social media doesn’t only have to reflect all of your successes. In fact, if something hasn’t gone quite right, sharing this with your audience can help them relate to you.

Knowing where to draw the line when it comes to sharing your personal life is important. My first guideline I like to follow is to keep it business related. Sharing the highs and lows of business life is what it’s all about when it comes to your personal brand. But maybe leave you non-business life off social media. Of course, it’s ok to give a little insight – what you did that day, something funny that happened, etc – but when it comes to really personal stories, keeping them offline is always best practice.

Getting personal on social media is great for engagement. It can encourage conversation within your audience and generate a discussion. A great way to think about what to share is to ask yourself: “Would I share this with a stranger sitting next to me on an aeroplane?”

While there is no right or wrong answer, it is up to you to determine how much you’re comfortable with sharing and to gage how your audience responds to it. Again, if it is related to your business, chances are your audience will enjoy hearing about it. When it comes to your personal life, think back to the person on the aeroplane.

Your personal brand really shapes who you are online and how your audience perceives you. You want them to be able to relate and connect with you. To understand your business and its values. But perhaps they don’t need to know the finer details of your personal life!

Author: Hannah Tiziani – Content Marketing Manager at SBJ

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