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How To Use IGTV For Your Business

IGTV can still feel daunting for a lot of businesses, but it can be such a powerful tool when used in the right way. Whether you are showcasing a new launch, filming a DIY or showing the behind the scenes of your brand, IGTV gives you so much…
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How To Create The Perfect Flatlay

A few years ago, flatlays *completely* took over social media – it was almost impossible to log in without seeing one. Flatlays are highly engaging social media content and can really take your socials to the next level. They are a great way…
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5 Tactics To Grow Your Audience

When it comes to social media, one of the most common aims for any business is to grow their audience. A larger audience means more eyes on your product or service, as well as more engagement and discussion on your posts. A *huge* part of any…
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How To Find Hashtags and Use Them Effectively

If there’s one thing we can all agree on, it’s that hashtags can be confusing. How many should you use? Where should you put them? What ones are the best for your business? If you’ve asked yourself these questions and more, you are not…
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The Importance of Staying Present Online Amidst COVID-19

The world as we know it has changed and it is continuing to change every day. While we are all doing our best to keep up with these changes, the reality is that a lot of businesses are looking very different to how they once were. Whether you…
How and Why to Work with Micro-influencers
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How and Why to Work with Micro-influencers

A few years ago, influencer marketing exploded onto the scene and suddenly it seemed like every brand was having their products promoted by those with large social media followings. Fast forward a few years and brands started to realise…
Social Media Blog
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How to Be Authentic on Instagram

“Authenticity” seems to be the buzz-word of 2019. The experts will tell you that maintaining authenticity on social media is crucial to growing your audience, selling your products and fostering a loyal community. And… They’re right. But…
Influencer Marketing, and where it's headed in 2019.
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Influencer Marketing, and where it's headed in 2019.

It’s no secret that influencer marketing within the ecommerce space can be game changing when it comes to increasing your brand awareness and conversion rate. But if there’s one thing I’ve learnt as a social media marketer, it’s that…
Why Your Facebook Ads Aren't Converting
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Why Your Facebook Ads Aren't Converting

Facebook Ads up-and-running? Check. Targeted AF audience? Check. Decent ads budget? Check check #CHECK. Buuuuut still? Crickets. Tumbleweeds. Zilch conversions. Followed by the ol’… “Facebook Ads don’t work for my business”…
How to Increase your followers with User Generated Content
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How to Increase your followers with User Generated Content

If social media had a King, it would be User Generated Content (UGC). Its one of the most powerful social media tools we have available to us… and the best part? We can ALL get it for FREE. Today I’m going to take you through what…

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