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How To Use Facebook Groups To Grow Your Community And Business

Facebook groups have come a long way in the last few years, especially in terms of business marketing. We often think of Facebook groups as a way to connect with others that share the same interests as us, but they are also a fantastic way to…
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5 Tips to Elevate Your Social Media When Your Engagement Has Dropped

Social media can be tricky to navigate and it seems like just when you think you’ve cracked the code, your engagement takes a dive and you’re back to square one. While it’s true that there’s no magical formula when it comes to social…
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How To Use IGTV For Your Business

IGTV can still feel daunting for a lot of businesses, but it can be such a powerful tool when used in the right way. Whether you are showcasing a new launch, filming a DIY or showing the behind the scenes of your brand, IGTV gives you so much…
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Your Handy Guide To Facebook Analytics

When it comes to Facebook, your analytics can be an incredible resource for understanding how your business is performing and whether your social media strategy is working. It’s a great way to take your business to the next level and also…
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How To Create The Perfect Flatlay

A few years ago, flatlays *completely* took over social media – it was almost impossible to log in without seeing one. Flatlays are highly engaging social media content and can really take your socials to the next level. They are a great way…
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5 Tactics To Grow Your Audience

When it comes to social media, one of the most common aims for any business is to grow their audience. A larger audience means more eyes on your product or service, as well as more engagement and discussion on your posts. A *huge* part of any…
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How To Find Hashtags and Use Them Effectively

If there’s one thing we can all agree on, it’s that hashtags can be confusing. How many should you use? Where should you put them? What ones are the best for your business? If you’ve asked yourself these questions and more, you are not…

Building a personal brand on social media

Building your personal brand on social media is extremely important – it allows you to craft a persona that reflects both your personal values and professional skills. The content you create and upload, the tone of voice you use and how you…
How and Why to Work with Micro-influencers
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How and Why to Work with Micro-influencers

A few years ago, influencer marketing exploded onto the scene and suddenly it seemed like every brand was having their products promoted by those with large social media followings. Fast forward a few years and brands started to realise…
Influencer Marketing, and where it's headed in 2019.
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Influencer Marketing, and where it's headed in 2019.

It’s no secret that influencer marketing within the ecommerce space can be game changing when it comes to increasing your brand awareness and conversion rate. But if there’s one thing I’ve learnt as a social media marketer, it’s that…

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