A few years ago, flatlays *completely* took over social media – it was almost impossible to log in without seeing one. Flatlays are highly engaging social media content and can really take your socials to the next level. They are a great way to showcase your product in a high quality, fun and engaging way. Flatlays can definitely be trickier to compose than you might think and if you find yours just aren’t coming together, we are here today with our best tips and tricks to create the perfect flatlay!
Start with a clean background
A clean, uncluttered background will help your product to stand out and allow you to play around with props, without making the shot too busy. A bright, bold patterned background can be fun but may also be distracting your audience from really focusing on the subject of the flatlay (your product!). This doesn’t mean you always have to use a plain white sheet – although they make excellent backgrounds – but lets you play around with neutral benchtops, floors or even paper. A clean background is your blank canvas and gives you endless possibilities to create your image from there.
Natural light is key
Poor lighting can be one of the main reasons why your flatlays just aren’t turning out the way you would like them to. While we all wish we could have a full studio setup with professional lighting, for most of us this just isn’t the case! When it comes to light, choosing natural light is best. Try to set up your flatlays near a window that lets a good amount of light in. Try to avoid shooting in direct sunlight as it can be too harsh and create unwanted shadows and contrast over your image.
Place your product first and your complimentary props second
Your product is the hero of the image and it’s what you want your audience to focus on. It’s what you’re trying to sell so it has to capture their attention. It’s a great idea to always place your product down first – that way, you can style the rest of the shot around it and ensure that nothing else distracts from it. Think of your props as a frame for the hero of the shot. When it comes to props, choose ones that will compliment your product and support the entire picture that you are trying to paint. For example, if your product is a face mask, try pairing it with other self-care items such as a candle, bath salts or a journal. You want your props to add to the image, not distract from it or take over!
Space and composition
This is often a difficult one when you are just starting to create flatlays – where to place everything so it is visually appealing. When it comes to space, make sure there is a balance between your product and your props. Try not to overwhelm the hero product by placing your props too close to it. Don’t be afraid to play around until you feel you have it just right! Also, don’t feel like everything has to be in frame. Ensure you don’t have too much free space by using your props to fill in any gaps.
Here at SBJ Studios, we know how important quality imagery is to your business, which is why we are obsessed with all things content. We now offer content creation packages tailored to your business and are here to help you create *killer* product photos to take your social media to the next level!