Facebook groups have come a long way in the last few years, especially in terms of business marketing. We often think of Facebook groups as a way to connect with others that share the same interests as us, but they are also a fantastic way to create a community and drive engagement for your brand.
Facebook groups allow users to connect with those behind the business, and provide a direct channel for updates, feedback and questions. They are a great way to encourage conversations and generate discussions – both important factors when it comes to creating a highly engaged and loyal following!
As a business owner, it’s your unique space to directly communicate with your customers, fostering relationships and making them feel like they’re a part of something special. It will also provide you with in-depth knowledge of who your customers are and what it is they truly care about, allowing you to bring this into your brand.
Not only this, it’s also a way to have fun! A Facebook group allows you to run competitions, encourage your customers to share photos and stories, and many other things that make your followers feel like they have exclusive access to your products or service.
It’s important to engage with your community regularly. If they are a part of your group, they want to see that you are an active member and that you care about your relationship with them! Engage with their posts, offer support and encouragement, and contribute to discussions.
The feedback that comes directly from your customers is invaluable, so use the group to your advantage when trying to improve aspects of your business. Ask them for their honest opinions and suggestions. This makes your followers feel like they are contributing and that you value their input.
Entice your followers on other platforms to join your group by offering something special to only those who are a part of it. Whether it’s a discount, a downloadable freebie or early-bird access, this is a great way to grow your business from the group.
Facebook groups can be a positive, safe space for your followers, and if you don’t already have one set up, we recommend giving it a go!