IGTV can still feel daunting for a lot of businesses, but it can be such a powerful tool when used in the right way. Whether you are showcasing a new launch, filming a DIY or showing the behind the scenes of your brand, IGTV gives you so much more to work with than just a regular Instagram video. It allows you to create content that really resonates with and engages your audience, while letting them see who is behind the brand. If you are not already on the IGTV bandwagon, it’s time to jump on!


Whether you have been reluctant to use IGTV because you lack inspiration, think you don’t have the skills or simply aren’t confident in front of the camera, we completely understand. Filming for IGTV can feel intimidating at first but we *promise* you, it’s so worth your while.


IGTV gives you the opportunity to upload videos that are up to 10 minutes long, for most accounts – effectively giving you the power to create so much more content, right from your business Instagram profile. It can really help to take your brand to the next level and connect you with your audience in a way that you weren’t before. It gives you more opportunities to be discovered on the ‘explore page’ (hello brand exposure!) and can become an effective part of your content strategy.


If you are stuck for ideas when it comes to IGTV, starting an ongoing series is a great place to begin. That way, you can consistently produce content until you get the hang of it. Whether you want your series to centre around a certain theme or topic, giving yourself the goal of uploading weekly is a fantastic way to keep your followers engaged and coming back for more.


If you have a product-based business, creating how-to videos gives you so much space to work in. Your IGTV can become the go-to place for followers when they want to know exactly how your product works. Similarly, creating ‘tips and tricks’ videos that relate to your product is also a great place to start if you are looking to dip your toe into the IGTV waters.


Who doesn’t love to see the behind the scenes of a brand? Whether you are showing a day in the life of your business, a sneak peek at a new launch, or simply the faces behind the brand, we all love to see the ins and outs of our favourite brands. If you are not quite comfortable being on camera yet, that is totally fine! It’s something you can build up to as showing who is behind a business can really create an authentic and relatable feel for your audience. When it comes to IGTV, practice makes perfect and you will find yourself feeling confident and comfortable in no time!


Keep your followers in mind when planning out your IGTV content, just like when you are planning in-feed posts. Remember to always add value with your videos, whether they are promotional, personal or entertaining. Even if your intention is to drive traffic to your website, leaving a lasting impression on your followers is what will really get them engaging with your brand.


Video content is only becoming more and more popular and is one of the most engaged with types of content, across all social platforms. If your business hasn’t dabbled in IGTV yet, now is the time!


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