The world as we know it has changed and it is continuing to change every day. While we are all doing our best to keep up with these changes, the reality is that a lot of businesses are looking very different to how they once were. Whether you have had to close your store front, move online or lay off employees, it is most definitely a stressful time for many businesses with a lot of uncertainty. One factor we can all agree on, however, is the significance of maintaining your online presence during a time like this.
Continuing to show up on your social media and focusing on sales is a *super* important aspect of your business and now is the time to be putting effort into this. As our world is changing day by day, your consumers will be heading to one place to receive information about your business: social media. Whether they want to know if you are shipping, offering contactless takeaway or if you are taking a break, your businesses socials is where they will turn to first. This is why it is imperative that you keep everything up-to-date and stay present and active.
It might feel difficult to show up every day during a time like this (we are all doing the best we can!), but you need to show your audience that you are still here alongside them. They are feeling just as uncertain as you might be and knowing that they can turn to your socials for all the information they need will give them peace of mind – something we all need during a time like this!
This time is a great opportunity to focus on your social media and make it the best it can be. Talk to your audience and share what you are going through. Let them know your thoughts and feelings and encourage them to share their own. Being present can simply be starting a conversation and connecting with your followers – something that is more important than ever right now!
It’s also important to keep selling online. With most of us at home, online sales are booming as that is where we are all doing our shopping. Between that and spending more of our time on social media, it’s not hard to see why your business should still be present online. It might feel difficult to focus on sales right now, but the reality is, we are all spending a lot of time browsing the internet and, let’s face it, online shopping brings us a lot of joy!
We are all looking for as much normalcy as we can at the moment and seeing your favourite brands and businesses still showing up on your social media feeds can really help create that sense. It is completely understandable to feel unsure about your business right now but staying present, keeping up-to-date and focusing on selling will help you and your consumers immensely.
We are all in this together!